Vendors

Festival Date: Saturday, July 26th, 2025
Gates open at 11:30 AM, event ends at 9:30 PM
Set-up begins at 8:30 AM, must be completed by 11:00 AM
Take down completed by 11:00 PM
Location: Sonoma-Marin Fairgrounds in Petaluma
Questions?  Please contact: info@petalumamusicfestival.org

Our festival attendance was nearly 3,500 in 2024, and we are expecting over 4,000 attendees in 2025!  The Petaluma Music Festival provides a wonderful opportunity for restaurateurs, food vendors, and merchants to show off their cuisine and wares.  Spaces are sold in 10′ x 10′ increments and are accessible to all festival attendees during festival hours.  The food and merchandise vendors are placed near to the wine, beer, and music stage areas.

Space rental is limited, is on a first come first serve basis, and is subject to approval.  All food and merchandise vendors are required to submit proof of insurance.  Rental is $300 for a 10’ x 10’ food booth and $175 for a merchandise booth. Larger space/booth dimensions are negotiable and can be increased, but total space is limited. You may decorate your table and canopy any way you would like, and you may bring promotional materials.

For more information and an application, please click on the link: Vendor Application 2025