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Updated 2/1/2020

Merchandise and Food Vendor Application with be posted here on March 15th!

Festival Date: Saturday, August 1st, 2020
Gates open at 11:30 AM, event ends at 9:30 PM
Set-up begins at 8:30 AM, completed by 11:00 AM
Take down completed by 11:00 PM
Location: Sonoma-Marin Fairgrounds in Petaluma

Please Contact: with any questions

PMF Vendor Application Form 2020

Vendor Information

Our festival attendance was over 4,000 in 2019, and we are expecting another 4,000 attendees in 2020!  The Petaluma Music Festival provides a wonderful opportunity for restaurateurs, food vendors, and merchants to show off their cuisine and wares.  Spaces are sold in 10′ x 10′ increments and are accessible to all festival attendees during festival hours.  The food and merchandise vendors are placed near to the wine, beer, and music stage areas.

Space rental is limited, is on a first come first serve basis, and is subject to approval.  All food and merchandise vendors are required to submit proof of insurance.  Rental is $250 for a 10’ x 10’ food booth and $150 for a merchandise booth. Larger space/booth dimensions are negotiable and can be increased, but total space is limited. You may decorate your table and canopy any way you would like, and you may bring promotional materials.  For more information and an application, please click on the link or form to the side or here:

PMF Vendor Application Form 2020

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